Job Description
Job Title Brand Activations Senior Specialist
Sector Operations
Division Marketing
Department Marketing Communications
Section Digital Media Hub
Unit Brand Operations
Report To Brand Operations Manager
Main Job Purpose:
The primary objective of this role is to coordinate and execute brand activation initiatives across customer and
retail touchpoints while monitoring execution quality, analyzing activation performance, and supporting
continuous improvement. The role contributes to brand visibility, customer engagement, campaign
effectiveness, and operational excellence through activation planning, implementation tracking, stakeholder
coordination, performance reporting, and activation readiness management.
Duties & Responsibilities:
1. Execute and coordinate brand activation plans and promotional activities across assigned channels
and locations, tracking implementation progress and addressing execution issues.
2. Coordinate with internal teams and external suppliers to ensure timely delivery of branding
materials and activation requirements .
3. Monitor on-ground implementation of activations to ensure compliance with brand guidelines and
quality standards.
4. Prepare basic post-activation reports, feedback, and observations to support performance
evaluation and future improvements .
5. Assist the Brand Operations Manager in day-to-day coordination of brand activation initiatives and
related operational tasks.
6. Prepare activation readiness checklists covering materials, branding assets, suppliers, locations,
staffing, logistics, approvals, and timelines, and escalate any potential delays or risks to the Brand
Operations Manager.
7. Conduct regular field checks during activations and ensure identified execution gaps are
documented, communicated, and followed through until closure.
8. Track agreed activation KPIs and provide timely performance updates, observations, and
recommendations to the Brand Operations Manager.
9. Maintain accurate records of activation briefs, supplier deliverables, deployment status, field
observations, photographic evidence, reports, and post-activation learnings.
10. Follow up with suppliers and activation partners on deliverables, quality, timelines, and agreed
requirements, escalating significant issues to the Brand Operations Manager.
11. Coordinate with relevant Marketing, Sales, Customer Experience, Products, Procurement, and other
stakeholders to ensure activation requirements are aligned and delivered on time.
Behavioral Competencies:
1. Communication: Communicates activation requirements, execution updates, and recommendations
clearly to stakeholders.
2. Collaboration: Works effectively with Marketing, Sales, Customer Experience, Procurement, agencies,
and suppliers.
3. Proactivity & Initiative Taking: Anticipates needs and takes action without waiting for direction; actively
seeks opportunities to enhance engagement and content quality.
4. Result Orientation: Focuses on delivering activation objectives, quality standards, and engagement
outcomes.
5. Customer-Centric Mindset: Considers customer experience throughout activation design and
execution.
6. Creativity: Applies innovative approaches to enhance brand visibility and customer engagement.
Technical Competencies:
1. Brand Activation Management: Ability to coordinate and execute activation programs and field
marketing activities.
2. Activation Performance Analysis: Ability to analyze activation KPIs, engagement metrics, and
execution quality indicators.
3. Retail Branding & Visual Merchandising: Ability to apply branding standards across activation
touchpoints.
4. Stakeholder & Supplier Coordination: Ability to coordinate suppliers, agencies, and internal
stakeholders effectively.
5. Activation Readiness & Field Execution: Ability to plan readiness activities and monitor deployment
quality.
6. Reporting & Continuous Improvement: Ability to document outcomes, evaluate performance, and
recommend improvements.
Qualifications:
Education A bachelor’s degree in Marketing, Design, Business Administration, or a related field.
Experience
1-3 years of experience in brand activations, trade marketing, marketing operations, or a
related field.
Certificates CIM | Trade Marketing Certification | Retail Marketing & Merchandising Certificate|
Language Fluency in English (Written & Spoken).
