Brand Identity & Events Professional

Job Title Brand Identity & Events Professional
Sector Operations
Division Marketing
Department Marketing Communications
Section Digital Media Hub
Unit Branding Operations
Report To Branding Operations Manager
Main Job Purpose:
The primary objective of this role is to coordinate and support external brand activations, events, and
promotional initiatives to strengthen brand presence, support commercial goals, and deliver positive customer
experience. This role involves collaborating with Products, Sales, Customer Experience, Marketing, and external
partners to deliver impactful brand campaigns, road shows, product launches, and field activities that ensure
consistent brand representation across customer touchpoints. Additionally, monitor the implementation of
assigned activations to ensure alignment with approved objectives, timelines, budgets, and brand standards,
while analyzing outcomes and providing reports and recommendations to support continuous improvement of
brand engagement and event effectiveness.
Duties & Responsibilities:
1. Contribute to the development and implementation of branding initiatives and activation programs
that strengthen brand visibility, customer engagement, and campaign effectiveness.
2. Develop and implement branding campaigns that promote brand awareness, employee
engagement, customer engagement, and campaign visibility.
3. Coordinate the creation, production, and distribution of branding materials to support
communication, activation, and campaign requirements.
4. Collaborate with cross-functional teams to align branding activities, campaign messaging, and
activation requirements with communication objectives.
5. Support the implementation of brand ambassador initiatives by coordinating communications,
engagement activities, and participation requirements.
6. Monitor and apply brand standards across materials, event environments, campaign assets, and
activation activities.
7. Evaluate branding activities, activation outcomes, and stakeholder feedback to identify
improvement opportunities and support future planning.
8. Collaborate with stakeholders to develop activation guidelines, briefing materials, and awareness
sessions that promote brand-consistent execution.
9. Develop and implement branding initiatives, activations, and communications that enhance
employee engagement, customer engagement, and campaign visibility.
10. Maintain and update brand assets, templates, guidelines, and campaign materials to support brand
consistency and accessibility.
11. Coordinate internal events, external activations, roadshows, and customer-engagement activities to
support campaign objectives and brand visibility.
12. Develop and maintain event readiness plans covering venues, suppliers, production, branding,
staffing, logistics, approvals, risk mitigation, and contingency arrangements.
13. Track assigned event and activation expenditures against approved budgets and promptly highlight
potential cost overruns or financial risks to the Brand Operations Manager.
14. Monitor suppliers and event partners against agreed scope, quality, timelines, and deliverables,
documenting performance issues and supporting corrective action.
15. Identify operational, logistical, brand, customer experience, and reputational risks before and during
events and escalate significant risks with recommended mitigation actions.
16. Prepare and analyze post-event reports covering engagement, execution quality, customer
feedback, costs, and lessons learned.
17. Monitor compliance of event environments, campaign assets, and activation materials with
approved brand standards and customer-experience requirements.
18. Maintain an organized repository of event briefs, suppliers, production specifications, approved
assets, photographs, reports, and lessons learned to support future activations.
Behavioral Competencies:
1. Communication: Communicates activation objectives, event requirements, and brand messages
clearly with internal teams, vendors, promoters, and external audiences.
2. Collaboration: Works effectively with Products, Sales, Customer Experience, Marketing, Digital Media,
agencies, and suppliers to deliver integrated activations.
3. Complex Problem Solving: Identifies operational and branding issues and supports practical solutions
during activations and events.
4. Result Orientation: Focuses on measurable activation outcomes, including customer engagement,
sales support, lead generation, execution quality, and campaign effectiveness.
5. Creativity: Develops engaging activation ideas, branded experiences, and customer-facing concepts
that bring campaigns to life.
6. Proactivity: Anticipates event requirements, risks, and execution challenges.
Technical Competencies:
1 Brand Activation & Experiential Marketing: Ability to coordinate customer-facing activations and branded
experiences.
2 Event Planning & Operations: Ability to coordinate event logistics, suppliers, production, and execution activities.
3 Branding Standards & Compliance: Ability to apply and monitor compliance with approved brand guidelines.
4 Campaign Coordination: Ability to support campaign-related branding and activation activities.
5 Vendor & Budget Management: Ability to coordinate suppliers, quotations, expenditures, and delivery activities.
6 Performance Measurement & Reporting: Ability to analyze event outcomes, customer feedback, and activation
performance.
Qualifications:
Education
A bachelor’s degree in Marketing, Business Administration, Communications, Design, Public
Relations, or a related field.
Experience
3-5 years of experience in brand activations, event marketing, experiential marketing, field
marketing, sales campaigns, or related external brand/customer engagement activities.
Certificates
CIM | Event Management Certificate | Brand Activation or Experiential Marketing
Certificate | Project Management Certificate | Corporate Communication Certificate |
Adobe Certified Professional.
Language Fluency in English (written & spoken).