Strategic Marketing Director

Job Title: Strategic Marketing Director
Division: Marketing
Department: Strategic Marketing
Report to: Chief Marketing Officer
Main Job Purpose:
The primary objective of this role is to develop and implement marketing strategies that align with the
company’s overall objectives. This includes identifying short-term and long-term business plans,
budgeting, resource needs, and managing an annual marketing budget. The role also involves
conducting market research, forecasting, competitive analysis, and translating results into actionable
insights for the marketing team.
Duties & responsibilities:
1. Oversee and direct marketing financial and strategic plans, ensuring alignment of processes and
technology with the overall business strategy, organizational structure, and management
systems.
2. Facilitate marketing strategic discussions, monitoring, and reporting with senior executives and
management.
3. Oversee the design, development, and implementation of analytical tools and financial models to
support decision-making through scenario modeling, cost and efficiency analyses, and forecasts.
4. Build, lead, and inspire a team of highly skilled analytics professionals, project managers, and
marketing operations professionals to deliver impactful business insights and results.
5. Collaborate with marketing heads and teams to develop and execute marketing management
disciplines and processes, including weekly/quarterly forecasts, pipeline analysis, and
development, target account lists, marketing KPIs, overall campaign framework, and budget
allocation.
6. Develop marketing strategies by studying economic indicators, tracking changes in supply and
demand, and identifying customers’ current and future needs.
7. Evaluate, conduct, and analyze network rollout within the commercial framework, performing
business studies for projected network expansion sites and supporting the marketing department
with spatial analysis.
8. Identify opportunities to improve go-to-market efficiencies and lead efforts to scale, align, and
invest in business processes with other stakeholders, including sales, corporate strategy,
regulatory, technology, product, and finance.
9. Collaborate with product marketing, technology, customer experience (CX), and sales teams to
develop marketing operations roadmap and provide input into prioritization.
10.Drive cross-functional marketing programs such as product launches, introductions, and
localization. Lead key initiatives and projects for marketing.
11. Exhibit excellent leadership skills, capable of inspiring and guiding teams towards achieving their
goals.
12. Accountable for the status of all projects (product and services, marketing communications, fixed
tools, agencies) and audit reports of all process and documentation initiatives to ensure
compliance.
13. Responsible for the security, confidentiality, and integrity of all information and document
processes and procedures, ensuring smooth operational flow for assigned projects.
Behavioral Competencies
1. Communication: Possesses strong communication skills, both written and verbal, for effective
collaboration and reporting.
2. Strategic Thinking: Capable of strategic planning and aligning actions with long-term business
goals.
3. Leading Teams: Demonstrates strong leadership skills, capable of inspiring and guiding teams
towards achieving their goals.
4. Complex Problem-Solving: Demonstrates excellent problem-solving abilities, effectively
addressing and resolving issues.
5. Analytical Thinking: Exhibits strong analytical thinking skills, capable of breaking down complex
problems and making data-driven decisions.
6. Stakeholder Management: Skilled in managing relationships with stakeholders, ensuring their
needs and expectations are met while aligning with the company’s objectives.
7. Adaptability: Able to adapt to changing circumstances and remain flexible in approach.
Technical Competencies
1. Marketing Analytics: Proficient in developing and implementing analytical tools and financial
models to support decision-making through scenario modeling, cost and efficiency analyses, and
forecasts.
2. Budget Management: Proven ability to plan and manage budgets efficiently, ensuring optimal
allocation of resources.
3. Project Management: Skilled in planning, executing, and overseeing projects to ensure they are
completed on time, within scope, and within budget.
4. Go-to-Market Efficiencies: Capable of identifying and implementing strategies to improve go-to market efficiencies, ensuring effective and streamlined processes.
5. Strong financial Acumen: The ability to understand and apply financial principles to drive
business decisions and strategies.
6. Analytical Packages: Experience with SQL, Tableau, Power BI or similar analytical packages is a
plus.
7. Costing and Risk Management: Skilled in costing, risk management, business analysis, and
planning literature.
Qualifications required:
Education:
▪ Bachelor’s degree in marketing, telecom engineering, Business Administration,
Communications, or a related field.
Experience:
▪ 10 – 15 years of relevant experience.
Languages:
▪ Fluent in English/Arabic (Written& Spoken)