Research Analysis Specialist

Job Title Research Analysis Specialist
Sector Operations
Division Marketing
Department Marketing Planning
Unit Research & Intelligence
Report To Research Team Lead
Main Job Purpose:
The primary objective of this role is to deliver actionable insights that shape marketing strategy. This role
involves designing and executing research projects, analyzing market trends, and evaluating campaign
performance. Additionally, empower decision-makers with clear, data-driven recommendations that
enhance business outcomes and drive growth.
Duties & Responsibilities:
1. Monitor and forecast marketing and sales trends to support strategic planning and proactive
decision-making.
2. Collaborate with managers to define research objectives aligned with business goals.
3. Measure the effectiveness of marketing programs and strategies to optimize future campaigns.
4. Develop and manage research projects and survey initiatives to gather relevant market data.
5. Analyze complex datasets using advanced statistical methods to uncover actionable insights.
6. Interpret and report on gathered information to inform marketing strategies and business decisions.
7. Utilize statistical software to perform data analysis and ensure accuracy in findings.
8. Convert complex data and findings into understandable tables, graphs, and written reports for
stakeholder use.
9. Prepare and present reports that inform strategic marketing decisions and support organizational
growth.
10. Deliver insights and recommendations that guide marketing strategy and improve campaign
performance.
Behavioral Competencies:
1. Communication: Clearly conveys research findings, insights, and recommendations to both technical
and non-technical audiences, ensuring understanding and informed decision-making.
2. Collaboration: Works effectively within teams and demonstrates strong negotiation skills to reach
mutually beneficial outcomes.
3. Problem-Solving: Applies structured thinking to identify issues, analyze root causes, and develop
practical solutions.
4. Attention to Detail: Ensures accuracy and consistency in data analysis, reporting, and interpretation
to maintain high-quality outputs.
5. Proactivity & Initiative Taking: Anticipates needs and takes action without waiting for direction;
actively seeks opportunities to enhance engagement and content quality.
6. Getting Things Done: Focuses on achieving measurable outcomes; uses performance data to guide
decisions and improve campaign effectiveness.
Technical Competencies:
1. Statistical Analysis: Applies statistical techniques and tools to interpret marketing data and generate
actionable insights.
2. Digital Proficiency: Demonstrates strong computer skills, including the use of data analysis software
and research platforms.
3. Telecom & Commercial Awareness: Understands industry-specific trends and commercial dynamics
relevant to the telecommunications sector.
4. Market Trend Analysis: Ability to monitor and forecast marketing and sales trends using statistical
and predictive techniques.
5. Research Design & Execution: Skilled in developing and managing research projects, including
survey design, sampling, and data collection.
6. Statistical Software Proficiency: Proficient in using tools such as SPSS, R, Python, or Excel for data
analysis and modeling.
Qualifications:
Education
• A bachelor’s degree in Statistics, Mathematics, Marketing, Economics, and Business
Administration.
Experience
• 0-1 years of experience in marketing research, data analysis, or related domain.
• Experience in the telecommunications industry is a strong advantage.
• Experience in managing research projects and delivering actionable insights.
Certificates Certifications in data analysis|market research | statistical software (e.g., Google
Analytics, SPSS, R, Python, Tableau) are preferred.
Language Fluency in English Language (Written & Spoken).