Paid Media Strategy Planning Professional

Job Title Paid Media Strategy Planning Professional
Sector Operations
Division Marketing
Department Marcom
Section Digital Media Hub
Unit Media Planning & Buying
Report To Media Planning & Buying Manager
Main Job Purpose:
The primary objective of this role is to support the planning, execution, monitoring, and optimization of paid
media and influencer amplification activities that strengthen brand visibility, audience engagement, and
campaign performance. The role translates campaign objectives into structured media plans, audience
targeting approaches, budget recommendations, performance analysis, and optimization insights to
support effective and data-driven media investments.
Duties & Responsibilities:
1. Develop paid media plans that translate Sudani Telcom campaign objectives into
channel mix, audience segments, budget allocation, flighting, KPIs, and measurement
requirements.
2. Prepare tactical media plans for paid search, paid social, display, video, programming,
influencer campaigns, influencer amplification, and other relevant digital paid
channels in coordination with internal teams, agencies, creators, and media partners.
3. Conduct audience, market, competitor, platform, and campaign performance analysis
to identify targeting opportunities, media consumption trends, and optimization
actions.
4. Support the Media Planning & Buying Manager in developing annual, quarterly, and
campaign-specific paid media plans, including budget phasing, expected reach,
frequency, traffic, lead, conversion, and efficiency indicators.
5. Coordinate campaign setup requirements with creative, digital, content, brand,
product, agency, and media buying teams to ensure timely delivery of briefs, assets,
tracking requirements, and launch approvals.
6. Support influencer selection, shortlisting, briefing, content review coordination,
approval follow-up, publishing timelines, amplification plans, and performance
tracking to ensure influencer activities are aligned with campaign objectives and
brand guidelines.
7. Monitor campaign pacing, delivery, spend utilization, audience performance, creative
performance, and KPI achievement, and recommend tactical changes to improve
efficiency and impact.
8. Prepare regular performance reports, post-campaign evaluations, and insight
summaries covering impressions, reach, frequency, clicks, CTR, CPC, CPA,
conversions, engagement, ROAS, and other agreed campaign metrics.
9. Maintain campaign documentation, media plan trackers, budget sheets, optimization
logs, and performance dashboards to support transparent planning and decisionmaking.
10. Analyze and evaluate platform, agency, influencer, and partner performance to
support future media planning decisions.
11. Stay updated on paid media platforms, telecom marketing trends, digital advertising
formats, privacy changes, measurement practices, and emerging opportunities
relevant to Sudani Telcom campaigns.
Behavioral Competencies:
1. Communication: Presents plans, reports, insights, and recommendations clearly to
managers, internal teams, and external partners.
2. Collaboration: Works effectively with brand, creative, digital, product, agency, and
media buying stakeholders to align plans and execution.
3. Analytical Thinking: Interprets data, trends, and campaign results to support practical
media planning and optimization decisions.
4. Problem Solving: Identifies campaign challenges, analyzes root causes, and
recommends effective solutions to improve performance
5. Attention to Detail: Ensures accuracy in media plans, budgets, tracking requirements,
reports, and campaign documentation.
6. Result Orientation: Focuses on achieving campaign KPIs, improving efficiency, and
contributing to measurable marketing outcomes.
Technical Competencies:
1. Paid Media Planning & Optimization: Ability to develop media plans, allocate
budgets, and optimize campaign performance across paid channels.
2. Digital Advertising Platforms: Working knowledge of digital advertising platforms
including Google Ads, Meta Ads, display, video, and programmatic channels.
3. Audience Targeting & Segmentation: Ability to define and refine audience segments
using behavioral, demographic, geographic, and customer data.
4. Campaign Analytics & Performance Measurement: Ability to monitor campaign
performance, interpret metrics, and generate actionable insights.
5. Budget Management & Media Performance: Ability to monitor spend, manage
pacing, and recommend actions to improve media efficiency and ROI.
6. Influencer & Agency Coordination: Ability to coordinate with influencers, agencies,
and media partners to support campaign delivery and performance objectives.
Qualifications:
Education
A bachelor’s degree in Marketing, Communications, Advertising, or a related
field.
Experience
3-4 years of experience in paid media planning, digital advertising, influencer
marketing coordination, campaign performance analysis, media reporting, or
integrated marketing communications, preferably within telecom,
technology, FMCG, agency, or high-volume consumer marketing
environments.
Certificates
Google Ads Certification | Google Analytics Certification | Meta Certified
Digital Marketing Associate | Programmatic or Display Advertising
Certification | Digital Marketing, Influencer Marketing, or Media Planning
Certification
Language Fluency in English (Written & Spoken).