Job Description
Job Title Media Planning & Buying Manager
Sector Operations
Division Marketing
Department Marcom
Section Digital Media Hub
Unit Media Planning & Buying
Report To Digital Media Hub Senior Manager
Direct Reports (If applicable)
Performance Analytics/Ad Tech Data Activation Senior
Specialist | UI/UX Designer Professional | Paid Media
Strategy Planning Professional | Digital Media
Optimization Professional
Main Job Purpose:
The primary objective of this role is to manage and optimize integrated media planning and buying activities
across offline and digital channels to maximize brand visibility, audience engagement, and business
performance. The role oversees media investments, campaign effectiveness, partner performance, and team
delivery while providing insights and recommendations that improve marketing efficiency, return on
investment, and achievement of commercial objectives.
Duties & Responsibilities:
1. Develop and implement integrated media strategies aligned with marketing and business
objectives.
2. Manage media plans and coordinate placement for outdoor, TV, and radio campaigns, including
scheduling, vendor coordination, material readiness, and compliance with approved plans.
3. Manage Google Ads campaigns, including keyword research, audience targeting, campaign
structure, ad copy coordination, bid strategy, budget allocation, and ongoing performance
optimization .
4. Develop and manage paid advertising campaigns across relevant digital platforms to drive reach,
traffic, leads, conversions, and return on ad spend.
5. Manage marketing activities by identifying suitable influencers, coordinating campaign briefs,
managing deliverables, tracking performance, and evaluating brand fit and campaign outcomes.
6. Oversee email marketing campaigns including audience segmentation, content coordination,
scheduling, testing, delivery monitoring, and optimization of open, click-through, and conversion
performance .
7. Monitor campaign performance across offline and digital channels using analytics tools,
dashboards, media reports, and post-campaign evaluations, tracking KPIs such as reach, frequency,
impressions, CTR, CPC, CPA, ROAS, conversions, and engagement .
8. Review and communicate daily, weekly, monthly, and campaign-end performance reports with
clear insights, trend analysis, optimization recommendations, and channel-specific learnings for
stakeholders across outdoor, TV, radio, and digital media activities.
9. Analyze audience behavior, campaign data, media consumption patterns, and market trends to
generate actionable insights that improve targeting, creative effectiveness, budget efficiency, and
overall campaign performance.
10. Manage campaign budgets and media spend to ensure cost efficiency, adherence to approved
allocations, and delivery of measurable business impact across all assigned channels .
11. Coordinate with creative, branding, content, digital teams, media agencies, and channel partners
to align campaign messaging, assets, execution plans, and reporting requirements across all media
activities .
12. Evaluate channel, platform, vendor, and partner effectiveness and recommend adjustments to
improve media strategy, campaign scalability, and performance consistency .
13. Drive continuous improvement initiatives in media planning, buying, reporting, and performance
management.
Behavioral Competencies:
1. Communication: Conveys information clearly and effectively across various channels, tailoring
messages to different audiences to ensure understanding and alignment.
2. Collaboration: Works effectively with cross-functional teams to implement media plans and
optimize campaigns.
3. Proactivity & Initiative Taking: Anticipates needs and takes action without waiting for direction;
actively seeks opportunities to enhance engagement and content quality.
4. Result Orientation: Focuses on achieving high-quality outcomes, meeting deadlines, and
contributing to team and organizational goals.
5. Managing Teams: Develops team capability, supports performance, and promotes accountability
6. Creativity: Develops creative media strategies that drive brand awareness and engagement.
Technical Competencies:
1. Integrated Media Planning :Ability to plan and coordinate media campaigns across outdoor, TV,
radio, and digital channels to achieve defined business and brand objectives.
2. Paid Media Management :Ability to plan, launch, manage, and optimize paid advertising campaigns
across digital channels to achieve defined KPIs.
3. Vendor & Partner Management :Ability to coordinate with media vendors, agencies, influencers,
and channel partners to ensure timely execution, compliance, and performance delivery.
4. Media Analytics & Performance Insights: Ability to analyze media performance data, evaluate
campaign effectiveness, and generate actionable recommendations.
5. Budget & Media Investment Management: Ability to manage media budgets, allocate investments
effectively, and maximize return on marketing spend.
6. Marketing Technology & Channel Optimization: Ability to leverage marketing platforms,
automation tools, and audience insights to improve channel effectiveness and campaign outcomes.
Qualifications:
Education
A bachelor’s degree in Marketing, Business Administration, Economics, Multimedia, or a
related field.
Experience
6-8 years of experience in media planning or media optimization across outdoor, TV, radio,
paid advertising, Google Ads, campaign reporting, influencer marketing, email marketing,
or a similar integrated marketing role and +2 years in a managerial role.
Certificates
Google Ads Certification | Google Analytics Certification | Meta Certified Digital Marketing
Associate | HubSpot Email Marketing | HubSpot Content Marketing
Language Fluency in English (Written & Spoken).
