B2B Planning & Sales Operations Senior Manager

Job Title B2B Planning & Sales Operations Senior Manager
Sector Operations
Division Sales
Department B2B Sales
Section Business Planning & Sales Operations
Report To B2B Sales Director
Direct Reports (If applicable)
B2B Back-office Manager | Business Planning & Sales
Performance Manager | Service Delivery Coordination
Manager
Main Job Purpose:
The primary objective of this role is to lead the Business Planning & Sales Operations function by translating B2B
commercial objectives into actionable plans, performance frameworks, governance controls, and operational
excellence initiatives. The role is accountable for business planning, sales performance management,
commercial governance, operational effectiveness, and business decision support, ensuring the B2B
organization achieves sustainable growth, improved productivity, enhanced customer experience, and
measurable business outcomes aligned with corporate objectives.
Duties & Responsibilities:
1. Lead and govern the annual and quarterly B2B business planning, budgeting, forecasting, and
target-setting process.
2. Develop, evaluate, and govern B2B performance dashboards, KPIs, and executive reports to
support strategic decision-making .
3. Drive sales governance by ensuring compliance with sales process policies, CRM discipline, and
operational standards .
4. Lead sales-performance analysis, pipeline governance, forecasting accuracy, and productivity management
to identify growth opportunities, operational risks, and performance-improvement actions.
5. Direct B2B operational-support activities, including after-sales support, service-account management, order
administration, and issue resolution, to improve service efficiency and customer experience.

6. Manage commercial administration activities, including billing follow-up, collections support, contract
governance, commercial approvals, and financial coordination.
7. Manage inventory and stock control processes for customer devices, CPE, Routers, and ICT
equipment to ensure availability and operational efficiency.
8. Lead cross-functional coordination across Technology, Finance, Customer Care, Supply Chain, and
Marketing functions to accelerate service delivery, improve customer experience, and support commercial
objectives.
9. Advise the B2B Director through strategic business analysis, executive reporting, performance reviews,
board presentations, and business-performance recommendations.
10. Evaluate business-performance trends, operational risks, and market developments and
recommend actions to improve B2B growth, profitability, and operational effectiveness.
11. Lead continuous-improvement initiatives across planning, reporting, governance, and sales-
support processes to enhance operational efficiency and service quality.
12. Manage business-performance review cycles and facilitate executive performance discussions by
providing insight, recommendations, and corrective-action tracking.
13. Lead employee performance management processes by setting performance objectives,
monitoring achievement against targets, conducting performance evaluations, providing coaching
and feedback, and supporting capability development to improve individual and team
effectiveness.
Behavioral Competencies:
1. Communication: Communicates business performance, strategic priorities, and recommendations
clearly to executive and operational stakeholders.
2. Collaboration: Builds strong partnerships across commercial, operational, and support functions to
achieve business objectives.
3. Complex Problem Solving: Analyzes business challenges and develops practical solutions that
improve performance and operational effectiveness.
4. Result Orientation: Drives achievement of growth, productivity, governance, and operational
performance objectives.
5. Strategic Planning: Aligns business priorities, performance targets, and operational initiatives with
organizational objectives, ensuring effective resource utilization and sustainable business growth.
6. Leading Team: Leads and develops teams through goal setting, performance management,
coaching, and succession planning to deliver operational excellence and business results.
Technical Competencies:
1. Business Planning & Performance Management: Leads planning, forecasting, budgeting, and
performance governance activities.
2. Sales Operations Management: Manages sales-support processes, operational controls, and
productivity initiatives.

3. Commercial Governance: Oversees policy compliance, process discipline, approvals, and
operational controls.
4. Business Analytics & Reporting: Develops performance insights, executive dashboards, and
reporting frameworks.
5. Sales Forecasting & Pipeline Management: Evaluates pipeline performance, forecasting accuracy,
and growth opportunities.
6. CRM & Commercial Systems Management: Governs CRM utilization, reporting accuracy, and
sales-process effectiveness.
Qualifications:
Education
A bachelor’s degree in business administration, Management, Economics, Information
Systems, or a related discipline
Experience
8-10 Years of relevant professional experience in business planning & sales operations,
commercial excellence, business performance, or B2B operations, with a minimum of 3
years of experience in a managerial or team leadership role.
Certificates
• Project Management or equivalent.
• Microsoft Power BI or equivalent.
• Advanced Excel or equivalent.
Language Fluency in English (Written &Spoken).