Social Media Senior Specialist

Job Title Social Media Senior Specialist
Department Corporate communication
Section Strategic Communications
Unit Digital Media
Report To Digital Media Manager
Main Job Purpose:
The primary objective of this role is to support the execution of social media strategies that reinforce Sudatel
Group’s corporate messaging, stakeholder engagement, and institutional reputation across related digital
platforms. The role is responsible for distributing and adapting content developed by the Marketing team,
ensuring it aligns with corporate communication standards, brand tone, and strategic priorities. It also
involves monitoring digital sentiment, platform trends, and performance metrics to inform communication
decisions and support continuous improvement.
Duties & Responsibilities:
1. Support the execution of social media strategies that reflect corporate communication objectives
and enhance institutional visibility.
2. Distribute and adapt content created by the Marketing team for social media platforms, ensuring
alignment with corporate tone and messaging.
3. Ensure all contents strictly adhere to brand guidelines, tone, and strategic messaging frameworks approved
by marketing.
4. Maintain consistency in tone, style, and branding across all social media channels in accordance
with marketing communication (MarCom) guidelines.
5. Execute video content for related digital platforms ensuring alignment with strategic
communication themes.
6. Coordinate with internal teams (e.g., MarCom, CSR, Regulatory, Strategy, Customer Experience) to
address inquiries and feedback, enhancing stakeholder trust and engagement.
7. Track performance metrics using tools such as Google Analytics, Facebook Insights, and TikTok
Analytics to inform strategies of MarCom and corporate communications.
8. Report on campaign outcomes and audience behavior to support data-driven improvements in
corporate messaging.
9. Identify relevant influencers and institutional partners to amplify strategic communication efforts.
10. Support collaboration efforts by coordinating content and messaging with external stakeholders
and partners.
11. Observe emerging trends, platform updates, and public sentiment to inform proactive
communication strategies.
Behavioral Competencies:
1. Strategic Communication: Clearly and effectively conveys institutional messages across platforms,
ensuring alignment with corporate values and priorities.
2. Collaboration: Works effectively with cross-functional teams, especially Marketing and Content, to
ensure consistent and credible communication.
3. Problem-Solving & Decision Making: Resolves content and engagement challenges in a manner
that protects and promotes the organization’s reputation.
4. Attention to Detail: Ensures all content is accurate, consistent, and adheres to corporate
communication standards.
5. Stakeholder-Centric Mindset: Focuses on building trust and engagement with key audiences
through meaningful digital interactions.
6. Creativity: Brings fresh, strategic ideas to enhance digital storytelling and institutional visibility.
Technical Competencies:
1. Social Media Platforms & Tools: Proficient in using social media platforms, analytics tools, and
management systems to execute and monitor strategic communication campaigns.
2. Content Adaptation & Distribution: Skilled in tailoring and distributing marketing-generated
content to suit platform-specific and audience-specific needs.
3. Digital Reputation Management: Knowledge of techniques to monitor and manage online
sentiment and institutional reputation.
4. Community Engagement: Experienced in fostering positive relationships with digital audiences
through responsive and strategic communication.
5. Video Production: Capable of producing and editing video content that supports executive
visibility and corporate storytelling.
6. Analytics & Performance Tracking: Able to interpret data to evaluate communication effectiveness
and inform strategic decisions.
Qualifications:
Education A bachelor’s Degree in Marketing, Communications, Digital Media, or a related field.
Experience
• 1-3 years of experience in managing social media platforms, content creation, and
campaign execution.
• Experience in the telecom, technology, or digital communications industry is
preferred.
Certificates Relevant certifications in digital communication, analytics, or social media strategy are
preferred
Language Fluency in English Language (Written & Spoken).