B2C Digital & VAS Senior Specialist

Job Title B2C Digital & VAS Senior Specialist
Sector Operations
Division Marketing
Department B2C Marketing
Section B2C Products & Propositions
Unit B2C Digital & VAS
Report To B2C Digital & VAS Manager
Main Job Purpose:
The primary objective of this role is to analyze and coordinate B2C Content, VAS, and Digital Services
partnerships by supporting partner onboarding, monitoring service performance, evaluating operational
effectiveness, and tracking key business KPIs. This role involves contributing to the successful delivery of
partnership initiatives by collaborating with internal and external stakeholders, ensuring service quality,
operational efficiency, and compliance with agreed requirements. Additionally, support the growth and
sustainability of digital services through effective partner management, performance insights, and
continuous process improvement.
Duties & Responsibilities:
1. Analyze and coordinate the onboarding of VAS and Digital Services partners, ensuring timely
activation and compliance with business and technical requirements.
2. Track and analyze partner and service KPIs, identifying performance gaps and providing insights
to support service optimization.
3. Evaluate the performance and quality of VAS and Digital Services, recommending improvements
to enhance customer experience and service effectiveness.
4. Coordinate partner-related projects and initiatives, ensuring timely execution of deliverables,
milestones, and stakeholder commitments.
5. Monitor partner billing and invoicing activities, ensuring accuracy, timely processing, and
compliance with contractual agreements.
6. Contribute to developing operational processes and controls that improve the efficiency and
effectiveness of partner management activities.
7. Communicate and coordinate with internal stakeholders and external partners to resolve
operational issues and support seamless service delivery.
8. Track testing and validation activities for new and enhanced VAS services, ensuring readiness for
launch and quality compliance.
9. Maintain and enhance onboarding documentation, partner records, and process guidelines to
ensure accuracy and operational compliance.
10. Prepare and present performance reports and dashboards, highlighting onboarding progress, KPI
results, and improvement opportunities.
11. Research emerging digital services, market trends, and partnership opportunities to support
portfolio growth and innovation initiatives.
Behavioral Competencies:
1. Communication: Conveys information clearly and effectively, fostering alignment and productive
stakeholder engagement.
2. Collaboration: Builds strong working relationships and partners effectively across teams to achieve
shared objectives .
3. Problem Solving: Identifies issues, evaluates alternatives, and implements effective solutions to
support business needs.
4. Analytical Thinking: Analyzes data and trends to generate insights and support informed decision making.
5. Proactivity & Initiative: Takes ownership of tasks, anticipates challenges, and drives actions with
minimal supervision .
6. Results Orientation: Focuses on achieving high-quality outcomes, meeting commitments, and
delivering value to the business.
Technical Competencies:
1. Digital & VAS Domain Knowledge: Deep understanding of digital product, especially in B2C
markets, with the ability to adapt and innovate in response to evolving customer needs and market
dynamics.
2. Product Management Expertise: Strong skills in managing the product lifecycle, from ideation and
development to launch and continuous improvement, with an emphasis on customer-focused
innovation.
3. Project Management: Coordinating cross-functional projects, managing resources, and ensuring
timelines and budgets are met without compromising on creativity.
4. Vendor Management: Ability to collaborate with vendors and partners to explore and implement
innovative solutions.
5. Service Quality & Testing Management: Ability to coordinate service testing, validation, and quality
assurance activities to ensure successful launches, operational reliability, and compliance with
business requirements.
6. Partner Onboarding & Operational Coordination: Ability to manage partner onboarding activities,
coordinate across multiple stakeholders, and ensure the timely completion of technical, commercial,
and operational requirements.
Qualifications:
Education A bachelor’s degree in business, Telecommunications, Marketing, or a related field.
Experience
• 1-3 years of experience in VAS, Digital Services, Content Partnerships, Product
Management, Partner Management.
• Demonstrated exposure to cross-functional project coordination, partner onboarding,
and performance monitoring. Experience in B2C digital products and services is
preferred.
Certificates
Project Management (PMP, PRINCE2) | Agile Product Management | Digital Marketing|
Data Analytics| Vendor Management are preferred.
Language Fluency in English language (Written & Spoken).