Job Description
Job Title B2C Prepaid Product Specialist
Sector Operations
Division Marketing
Department B2C Marketing
Section B2C product & Propositions
Unit B2C Mobile Services
Report To B2C Mobile Services Manager
Main Job Purpose:
The primary objective of this role is to support the development, optimization, and performance management
of prepaid products and value propositions to enhance customer adoption, usage, and revenue growth. The role
analyzes customer behavior, prepaid performance trends, market opportunities, and competitive activities to
identify improvement opportunities and support the development of customer-centric propositions. The role
contributes to product effectiveness, customer satisfaction, revenue enhancement, and the successful
execution of prepaid initiatives.
Duties & Responsibilities:
1. Develop and recommend enhancements to prepaid offers and propositions based on customer needs, usage
behavior, market insights, and competitive analysis.
2. Analyze prepaid performance reports, customer trends, and revenue indicators to identify opportunities for
optimization and growth.
3. Support the development and enhancement of prepaid value propositions by conducting market
assessments, customer analysis, and commercial evaluations.
4. Prepare business cases, pricing assessments, demand forecasts, and profitability analyses to support prepaid
offer recommendations and decision-making.
5. Coordinate with Customer Care, IT, Sales, Marketing Communications, and management teams to support
approval, implementation, and communication of prepaid initiatives.
6. Collaborate with Engineering, IT, Finance, PMO, and Sales teams to ensure prepaid products and services
are implemented effectively and aligned with business requirements.
7. Conduct competitor benchmarking and market research activities to identify market opportunities,
customer trends, and emerging product initiatives.
8. Monitor post-launch performance of prepaid products and recommend corrective actions and
enhancements to improve customer uptake and commercial performance.
9. Support testing, validation, and operational readiness activities for new prepaid products and services prior
to commercial launch.
Behavioral Competencies:
1. Communication: Communicates product requirements, commercial recommendations, and
performance insights effectively across multiple stakeholder groups.
2. Collaboration: Builds productive relationships across technical, commercial, and operational teams
to support successful product delivery.
3. Analytical Thinking: Evaluates customer behavior, product performance, and market trends to
identify opportunities and support commercial decisions.
4. Innovation: Develops practical product enhancements and new proposition ideas that improve
customer engagement and business performance.
5. Adaptability: Responds effectively to changing customer demands, market conditions, and
business priorities.
6. Customer Focus: Applies customer insights and behavior analysis to improve prepaid products and
service experiences.
Technical Competencies:
1. Prepaid Product Management: Ability to develop, manage, and optimize prepaid products
throughout the product lifecycle.
2. Market & Customer Analysis: Ability to evaluate customer behavior, segmentation data, market
trends, and competitor activities to support proposition development.
3. Business Case Development: Ability to develop commercial business cases, pricing models,
forecasts, and profitability assessments.
4. Product Performance Management: Ability to monitor KPIs, evaluate portfolio performance, and
identify optimization opportunities.
5. Pricing & Revenue Analytics: Ability to analyze ARPU, RPM, usage trends, and revenue
performance indicators to support commercial recommendations.
6. Cross-Functional Product Delivery: Ability to coordinate with commercial, technical, financial, and
operational stakeholders to support successful product implementation.
Qualifications:
Education
A bachelor’s Degree in Marketing, Business Administration, Telecommunications,
Economics, or a related discipline.
Experience 0 –1 years in prepaid or telecom product roles.
Certificates Marketing Analytics Certification and Product Management Certification are preferred
Language Fluency in Arabic and English (Written & Spoken).
