B2C Customers Acquisitions & Onboarding Manager

Job Title B2C Customers Acquisitions & Onboarding Manager
Sector Operations
Division Marketing
Department B2C Marketing
Section B2C Lifecycle
Unit B2C Acquisition and Onboarding
Report To B2C Lifecycle Senior Manager
Direct Reports (If applicable)
B2C Prepaid Senior Specialist; B2C Postpaid Senior
Specialist; Joint Venture & Device Products Senior
Specialist; B2C Content & VAS Partnerships Senior
Specialist
Main Job Purpose:
The primary objective of this role is to lead B2C customer acquisition and onboarding to drive sustainable
subscriber growth, early customer engagement, and revenue realization. The role translates market
intelligence, customer insights, and performance data into integrated acquisition strategies, competitive
offers, and effective onboarding journeys. By managing cross-functional execution, partnerships, and team
performance, the role directly contributes to increased customer acquisition quality, improved activation
and early lifecycle performance, and stronger long-term customer value for the organization.
Duties & Responsibilities:
1. Manage end‑to‑end B2C acquisition and onboarding across prepaid and postpaid segments, driving
subscriber growth, revenue, ARPU, digital adoption, and early‑lifecycle retention in line with
lifecycle strategy.
2. Own and govern the end‑to‑end acquisition and onboarding roadmap, covering propositions,
offers, activation, channels, launches, and early‑lifecycle engagement.
3. Manage the development, launch, and ongoing optimization of prepaid and postpaid acquisition
offerings to sustain market competitiveness and commercial viability.
4. Define target segments, pricing, and commercial mechanics supported by customer insights,
market intelligence, competitive benchmarking, and profitability analysis.
5. Design and optimize onboarding journeys to accelerate activation, usage, digital adoption, and
early‑stage value realization.
6. Manage device and joint‑venture initiatives supporting acquisition and onboarding, including
bundling, financing, affordability propositions, and lifecycle integration of device offers.
7. Define and manage B2C Content and VAS partnership propositions across acquisition and
onboarding, covering bundles, trials, monetization, and lifecycle placement.
8. Identify, negotiate, and govern strategic partnerships, ensuring KPI‑driven performance,
contractual compliance, and value realization.
9. Drive acquisition and onboarding performance management through KPI tracking, profitability
analysis, and corrective action planning.
10. Manage cross‑functional execution across internal teams and partners, ensuring governance
compliance, risk resolution, and smooth handover to CVM and Retention.
11. Manage, coach, and develop direct reports across prepaid, postpaid, device, and VAS
responsibilities.
12. Allocate priorities and workloads across the team to align with roadmap objectives.
13. Drive continuous improvement in acquisition processes, tools, and governance models.
14. Align acquisition and onboarding outputs with CVM and Retention teams for lifecycle continuity.
15. Represent acquisition performance and initiatives in senior management reviews.
Behavioral Competencies:
1. Managing Teams: Manage teams through clear direction, communication, prioritization, and
structured execution governance.
2. Strategic Thinking: Translates business objectives into acquisition, onboarding, and partnership
strategies that drive growth and profitability.
3. Analytical Decision-Making: Uses data, customer insights, and performance trends to prioritize
initiatives and optimize outcomes.
4. Stakeholder Collaboration & Influence: Collaborates with and influences internal stakeholders and
external partners to drive alignment and deliver results.
5. Customer Centricity: Places customer needs and onboarding experience at the center of product,
offer, and partnership decisions.
6. Results Orientation & Proactivity: Drives measurable outcomes while anticipating risks,
performance gaps, and market changes, and acting early.
Technical Competencies:
1. B2C Acquisition & Onboarding Strategy Management: Ability to design, manage, and optimize
acquisition and onboarding strategies across prepaid and postpaid segments.
2. Product, Offer & Pricing Management: Capability to manage development and optimization of
products, bundles, pricing structures, and promotional mechanics.
3. Customer Lifecycle & Onboarding Experience Optimization: Ability to design and manage
onboarding journeys that drive activation, early usage, and customer engagement.
4. Partnership & Commercial Governance: Capability to manage strategic partnerships (devices, JV,
VAS), including performance, SLAs, and commercial outcomes.
5. Performance Management & KPI Optimization: Ability to track, analyze, and optimize acquisition,
onboarding, and commercial KPIs.
6. Go-to-Market Execution & Cross-Functional Delivery: Ability to lead cross-functional execution of
product launches, campaigns, and onboarding initiatives across multiple teams.
Qualifications:
Education
A bachelor’s degree in Marketing, Business Administration, Telecommunications, or a
related field is required. MBA or a master’s degree is an advantage.
Experience
6–8 years of experience in B2C telecom, acquisition, product management, lifecycle
management, commercial planning, partnerships, VAS, device propositions, or related
commercial roles. Prior people management or team leadership experience is preferred.
Certificates
Product Management Certification (e.g., Pragmatic Institute, AIPMM) | Data Analytics
Certification (e.g., Power BI, Tableau, Google Analytics) | Commercial Strategy, Digital
Marketing, Growth, or Partnership Management certifications are preferred.
Language Fluency in English (Written and Spoken).